ULTA Beauty is where I got my first taste of real graphic design. I was fresh out of college. This on-site, 5 month contract gig, at the HQ in Bolingbrook, was the perfect place to get started.

I had a few project opportunities in the duration of my stay with ULTA.

Artwork I contributed with for an illustrative page during my time at ULTA that explains how to contour. The page includes what key areas that contouring helps and tips for success. I played a role in the execution, layout and typography of the illustration. This was a flyout graphic on the ULTA Beauty site when hovering over the Tips and Tutorials link in the sidebar navigator and click to navigate them to the contouring page.

The last two pieces are step by step Nail Art tutorials I worked on during my time at ULTA. This is the page the Nail Art rotator navigates the user to. I also played a key role of the layout and execution of artwork.

FIND BEAUTY

For the first conceptual art work I worked closely with the brand manager to roll out a new product FIND BEAUTY. I was in charge of logo artwork and developing a look that represents the product. Unfortunately the Brand Manager ran into a road block since there was already a FOUND BEAUTY on the shelf who beat us to it. It was a fun project and learned how to face some adversity.

SMALL SEEDS ACADEMY

For this project I created a brand identity for a client who was starting a new preschool, Small Seeds Academy Preschool. My responsibilities included logo design as well as print collateral for leave behinds at presentational shows, including flyers, posters, brochures, information cards and retractable banners. I was also in charge of all the printing, working along side with print vendors. My duties also included the soft pastel, natural, color scheme to reflect the eco friendly essence of the school.

Keep scrolling to visit some digital photography where I played a role in photography, direction and post editing, while also collaborating with an in-house Social Media department. The goal was to capture authentic content that could be used for a variety of digital platforms.

My favorite series are the Salon Pro 30 Sec. product spotlights. The challenge here was to capture a crisp shot of the label surrounded by a contrast of bubbles. I had to time and angle the drop just right into a fish tank filled of water. For me, authenticity is what sets apart good work from great work that’s true to the brand and consumer.

I designed these graphics for a digital marketing client. This client did work for regional Sonic Drive-In’s across the Chicago area. I do ongoing freelance work for this client on an as needed basis. The scope of the project was to create a Sonic Drive-In Cold Brew Iced Coffee Social Media graphic, Sonic Drive-In Winter Specials Social Media graphic and a Sonic Drive-In Half Off Shake. Deliverables included three conceptual graphics to be used across multiple social media platforms.

Below are three freelance clients that I worked with to help define their brand identity, with a set goal to attract each target audience and drive future sales.

Pristine Marketing - Boutique Marketing Agency (monogram logo / wordmark logo / business cards)

TB Capital Group - Commercial real estate startup (monogram logo, wordmark logo)

Tony Peanuts - Peanut Butter company since 2020 (package design, social media content)